MOFFETTNATHANSON STUDY: 62% OF APPLE TV+ CLIENTS WERE ON FREE OFFERS IN Q4 2020, JUST 30% SAID THEY PLAN TO RENEW AT THE REGULAR $4.99/ MONTH RATE (TODD SPANGLER/VARIETY)

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October 6, 2022

MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price — Apple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.

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